Sell your home with a plan, not a pitch

If you are selling in Westchester, the Hudson Valley, or the Connecticut towns we actually work, the outcome is usually decided before the first open house. Price, product, and promotion. Get those three right and marketing has something to work with. Get the price wrong and no amount of video will save the listing.

This page is the seller starting point for The Garay Team at SERHANT. Use it to get a valuation, run a net-sheet estimate, and talk through timing before you commit to a launch date.

Request a listing consultation · Get a home valuation · Estimate net proceeds

Who this is for

• Primary-home sellers in Westchester and Dutchess, including Bedford, Pound Ridge, Katonah, Rhinebeck, Beacon, Millbrook, and Poughkeepsie-area towns
• Second-home and country-home owners who bought from the city and now need a different buyer pool than a year-round listing
• Owners sitting on a listing that already failed: wrong price, thin marketing, or a house that needed work the market could see
• Unique, architectural, estate, or land-heavy properties that do not fit a portal template
• Owners considering a sale as part of a larger move, 1031, or development decision

If the property is in a market we do not cover in depth, we will say so.

The three levers

Price

The market pays for the house in front of buyers, not the house you remember buying. A CMA is a starting point. The real work is reading current competing inventory, days-on-market, and what actually closed — not what was asked.

Product

Condition, staging, photography, and how the house is described. Luxury buyers are slower to forgive a messy first impression than they were in a frenzy market.

Promotion

Distribution across MLS, our channels, SERHANT’s media, and targeted outreach. Promotion cannot permanently compensate for incorrect pricing. It can change who sees a correctly priced house, and how fast.

What happens after you reach out

1. Intake. Property, timing, constraints.
2. Valuation and positioning.
3. Launch plan.
4. Negotiation and contract.
5. Through closing.

Tools

• Home valuation
• Home sale and net proceeds
• Our team
• Jake Garay

Markets we cover

• Westchester County
• Bedford
• Dutchess County
• Luxury homes in the Hudson Valley
• Developments

Frequently asked questions

How do I choose a listing agent in Westchester or the Hudson Valley?

Look at recent sales in your town and price band. Ask how they would price against current competition, what they would change before launch, and who they think the buyer is.

What is my home worth?

Start with a valuation and current comps. An online estimate is not a listing price. Get a home valuation.

Why isn’t my house selling?

Usually price, product, or exposure — often price first.

Is now a good time to sell?

It depends on town, price point, and primary vs second-home. Those are not one market.

Do you sell luxury and second homes?

Yes. Those need a different buyer map than a year-round primary.

What does it cost to sell?

Commission, concessions, carrying costs, and prep vary. Use our home sale tool for a rough net.

Request a listing consultation